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Long Branch musician surprised with free cruise from group Kick Cancer Overboard

Kick Cancer Overboard helps local residents impacted by cancer in some way finally take a break.

Joti Rekhi

Jul 19, 2025, 2:50 AM

Updated 7 hr ago

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A Long Branch musician, who lost his partner to breast cancer, got the surprise of a lifetime Friday night.
Kick Cancer Overboard helps local residents impacted by cancer in some way finally take a break. The nonprofit has given away close to 1,000 free cruises to Bermuda for the past 15 years.
Jeffier Lamar was surprised Friday night as he was performing at Pier Village in Long Branch. He was also honored with a proclamation from Mayor John Pallone for his many uplifting music performances.
“Sharing your music with others has brought people together, fostered a sense of community, and created connections in ways words alone cannot accomplish,” said Pallone.
Lamar’s partner passed away in his arms after fighting breast cancer for more than 10 years.
“I feel lifted. This is something I’ve been waiting for all my life to be honored like this. It’s amazing," said Lamar.
Ted Friedli, the owner of a travel agency, founded Kick Cancer Overboard when one of his close friends was diagnosed with a rare form of cancer many years ago. She lived 16 years longer than the life expectancy she was given.
“I’ve seen what people look like before they go to vacation and I’ve seen them come back when they’re happy and have smiles on,” said Friedli.
He wanted to create that feeling for residents across New Jersey who are going through some of the most difficult days of their lives.
“We put everybody on the same ship once a year so that they can meet other people that have been affected by cancer,” said Friedli. “They can share their stories. They can make friends. They can hang out together. And for a change, their main concern is whether to sing karaoke, get a massage, or play bingo all day long.”
Kick Cancer Overboard raises funds through various events as well as partnerships with businesses. But most importantly, volunteers make beaded bracelets that they sell for $10 a piece.
The idea came from Ester Jordan, whose granddaughter, Lucia Graf, was awarded a free cruise during her battle with cancer in 2019.
Local business owners, such as Elaine Maitland, have joined in on the efforts.
“Ten dollars here, $10 there, adds up to be enough for a cruise,” said Maitland.
For anyone going through a similar struggle, Lamar says, “Just keep fighting and just know that people are here to help and push forward with you, so if you need to talk to go to somebody. Don’t try to fight it on your own.”
To contribute to Kick Cancer Overboard or to learn more about how you can surprise someone impacted by cancer, CLICK HERE.