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'The Pizza State.' CT's tasty new license plates are finally out – with an added bonus

Connecticut's new "Pizza State" license plates finally hit the roads this week. If you get one, you can also help feed hungry families across the state.

John Craven

Jul 28, 2025, 8:44 PM

Updated 12 hr ago

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You might get hungry on your next drive to work.
Connecticut’s new “The Pizza State” license plates are finally going out this week. Hundreds of drivers have already applied.
And if you buy one, there’s a bonus topping – you can help feed a family in need.
PIZZA PLATES
The new specialty tags feature a pepperoni slice on the right side with the words “Pizza State” and the Connecticut Foodshare logo. On Monday, Gov. Ned Lamont showed off the first sample plates at the food pantry’s Wallingford warehouse.
“Get the license plate and let everybody know you care and making a difference in people’s lives,” Lamont said.
The plates cost $65 for standard tags and $134 for a vanity plate. Despite the extra cost, more than 600 people have already applied. In fact, the plates were so popular that the Connecticut Department of Motor Vehicles had to stop taking applications for several months.
DISHING OUT DONATIONS
Drivers apply for the pizza plates on Connecticut Foodshare’s website. There is also a link to donate, although they are not required to purchase the tags.
“Based on how popular these have been so far, I think we’re going to raise a couple of thousand dollars,” said Connecticut Foodshare President and CEO Jason Jakubowski. “And that means a couple of thousand meals for people across the state of Connecticut.”
The agency distributes food to 25,260 households each month through 650 food pantries across the state.
“You look at a town like Greenwich – one of the wealthiest towns in one of the wealthiest states in the country,” he said. “There’s a thousand families that go to our local food pantry there.”
The boost couldn’t come at a better time. The Trump administration is taking a deep slice out of food panties’ budgets.
“I think the biggest cut is, 35 trailer loads of federal food that is supposed to come here to Connecticut Foodshare were cancelled over the last four months,” said Jakubowski.
The federal government also slashed a program that helps pantries buy food from local farmers. And Connecticut Foodshare expects a big spike in demand when SNAP “food stamps” cuts go into effect in 2027.
Pantries are receiving a lifeline from the new state budget – $9 million over the next two years – but Jakubowski said they may have to ask lawmakers for more money.
"WIN-WIN"
Both sides said that the new pizza plates are a "win-win" partnership.
The state gets free advertising for its “Pizza Capital of the United States” tourism campaign. Tourism leaders said that Connecticut’s viral ads trolling New York slices are already paying off.
“In just six weeks, not only did we earn $13 million worth of free media with a simple $220,000 investment. More importantly, it increased day trips to New Haven by 22% year over year,” said Anthony Anthony, the state’s chief marketing officer. “That has an economic impact.”
And the new license plates are already getting noticed in other states before they even hit the road.
“Our obnoxious neighbors to the Northeast have committed yet another act of aggression in the great pizza war,” NJ.com wrote on March 20. “Connecticut – the state that has spent more time talking about how great their pizza is than actually making great pizza – boasted yet another bold claim this week. They unveiled vanity license plates that proclaim CT to be ‘The Pizza State.’”
ORDER YOURS
You can order the Connecticut Pizza State license tags HERE.