Love's Price Tag: Valentine's Day spending nears $28 billion
According to a survey by the National Retail Federation (NRF), the average consumer plans to spend approximately $189, marking an increase of about $3 over last year's average.
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Feb 3, 2025, 12:27 PM
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Updated 10 hr ago
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12h agoThis Valentine's Day, shoppers are preparing to open their wallets wider than ever before.
According to a survey by the National Retail Federation (NRF), the average consumer plans to spend approximately $189, marking an increase of about $3 over last year's average.
The NRF predicts that total consumer spending for Valentine's Day will reach a new record of $27.5 billion this year, reflecting a significant investment in love and affection through gifts, experiences, and more.
The most popular gift categories this year include candy (56%), flowers (40%), greeting cards (40%), an evening out (35%), and jewelry (22%).
Across these categories, Americans plan to spend a total of $6.5 billion on jewelry, $5.4 billion on an evening out, $2.9 billion on flowers, $2.5 billion on candy, and $1.4 billion on greeting cards.
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