New York City cyclists are hitting the streets with brand-new, professionally fitted helmets, thanks to a safety initiative led by the NYC Department of Transportation and sponsored by Council Member Susan Zhuang. The program, part of the city’s Biketober campaign, offers free helmets and on-site fittings to riders across the five boroughs in an effort to boost bike safety.

“We've been going around the park and seeing a lot of people biking without helmets - it’s very dangerous,” said Ada Wong, Deputy Chief of Staff for District 43, during Monday's distribution event.

A 2018 CDC study found that wearing a helmet reduces the risk of serious head injury by up to 60%, underscoring the importance of the DOT’s fall helmet distribution events. So far, the city has provided more than 350,000 helmets to residents.

“Safety is our priority. For us, for everyone, and for the community,” Wong emphasized.

The events are open to riders of all ages and backgrounds, many of whom say it’s a valuable opportunity to protect themselves and their loved ones.

“I got my helmet and then brought my grandchildren, they’re excited to get one,” said Rose Goldberg, a participant. “Safety’s our number one.”

Beyond helmets, attendees can also get free bike safety checks and minor repairs on-site. Another major draw for families and casual riders alike.

“If the kids can get helmets and have bikes that are fully functioning, it’s always a good thing,” said Daniel, another event participant.

The Department of Transportation tells News 12 that safety events will continue throughout the month of October, and they are "working every day to help make riding more accessible to all New Yorkers". Additionally, the DOT states that "as part of [the] Biketober festivities, [they're] giving out lights at events across the city, while also celebrating the installation of new bike lanes, to help New Yorkers stay safe on two wheels."